The work,
by the numbers.

The Challenge

Gopuff had no real-time visibility into the order lifecycle after dispatch. Drivers, dispatchers, and operations managers were flying blind — they couldn't see where an order was, why it was late, or when it would arrive.

The result: a P90 late-delivery window (deliveries over 60 minutes) that was both large and invisible. The business couldn't fix what it couldn't see.

The Approach

I scoped an MVP deliberately narrow: one team, one site, one question — can we surface real-time order state in a way that actually changes dispatcher behavior? We went from kickoff to a working product in one week.

The key decision was treating the first pilot as a learning instrument, not a proof of concept. We defined explicit success criteria up front, ran tight feedback loops with dispatchers on site, and used what we learned to rebuild the data model before scaling.

Full productization shipped within the month. We then ran a structured rollout — one region at a time, with clear readiness criteria before each expansion — until the platform covered 600+ sites across the US and UK.

The Outcome

P90 late deliveries over 60 minutes dropped by 80%. Operations teams went from reactive firefighting to proactive intervention — they could see a delivery at risk and act before the customer knew.

The platform became the operational backbone for all subsequent delivery optimization work, including the Uber integration that reduced costs during low-supply periods.

The Challenge

S'well had grown fast on the strength of a single product line — beautiful stainless steel water bottles. Now they wanted to expand into food storage. No product management process existed. No consumer testing platform. No structured roadmap. Just a mandate to move fast and not break the brand.

As the first PM, my job was to build that infrastructure while simultaneously launching the new category — a situation that is either exciting or terrifying, depending on your disposition.

The Approach

I started with the foundation: market sizing, competitive analysis, and 200+ consumer insights to understand the food storage jobs-to-be-done that S'well was positioned to own. That research defined the product roadmap, positioning, and user requirements for the new category.

In parallel, I built S'well's first consumer testing platform — negotiated supplier contracts, conducted cost-benefit analyses, and implemented the end-to-end system that let the team validate concepts before committing to production.

I also redesigned the product development process itself — a new cross-functional framework that aligned 13 partners up to SVP level and reduced product timelines by 30%. The CEO called it the most effective framework in company history.

The Outcome

We launched 22 new products in one year, 100% on time and on-budget, generating $50MM+ in revenue. The food storage launch — the S'well Insulated Food Container — became the fastest-selling product in the company's 10-year history at 100k+ units in year one.

It won the "Best of International Home & Housewares" Award in 2019. I also led a company-wide transition to sustainable packaging that drove $800k+ in annual cost savings and strengthened brand equity.