Product Innovation & Growth
AY Partners embeds with growth-stage startups to build and scale products from 0 to 1 — with the execution rigor of an operator who has shipped at $15B-valued companies and the strategic clarity of a Wharton MBA.
Experience from
The Real Problem
They fail from execution gaps — roadmaps that drift, launches that weren't ready, and teams that move fast in the wrong direction.
After a Series B, the stakes change. You're no longer just validating ideas — you're building infrastructure that has to scale. That requires a different kind of product leadership: someone who has navigated the gap between "it works" and "it works at 600 sites."
About Amy's ApproachNo clear roadmap ownership Everyone has opinions on what to build next. No one is accountable for sequencing, de-risking, or making the hard trade-offs stick.
Launches that slip or under-deliver Cross-functional alignment breaks down at scale. GTM and engineering don't move together, and pilots don't translate to rollouts.
Expensive senior PM overhead You need CPO-level thinking to unlock the next phase — but a full-time executive hire is six months away and $400k+ a year.
Discovery that doesn't translate to specs User research sits in decks. Insights don't become requirements. Engineers build the wrong thing and discover it after launch.
What We Do
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Most Popular
Ongoing strategic product leadership embedded in your team. Roadmap ownership, team mentorship, and executive-level decision making — without the full-time cost or timeline.
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Rapid MVP scoping, user discovery, and a go/no-go framework built for speed. Designed for teams that need to move from idea to launch plan in weeks, not quarters.
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Pilot-to-scale launch sequencing, cross-functional alignment, and a rollout playbook built from real launch experience — including a live Uber integration and 600-site national rollout.
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Monthly strategy sessions, roadmap pressure-testing, and a senior thought partner for founders and heads of product who need outside perspective without the overhead.
About Amy
I'm Amy Yuan — a product leader who has operated from F500 to hyper-growth unicorn startups. At Gopuff, I built the company's first real-time order management platform from scratch, scaled it to 600+ sites, and led a 20-person cross-functional team that saved $30MM+ in annual costs.
Before that: first PM at S'well (fastest product launch in company history), GTM at Adobe, and product innovation at P&G across a $2Bn+ global business. I started AY Partners because the founders I advise needed more than strategy decks — they needed someone who could sit in the room, own the roadmap, and help them ship.
Wharton MBA Entrepreneurship & Innovation · Marketing · INSEAD Exchange
Carnegie Mellon Engineering BS Chemical Engineering · National Product Competition Winner
Startup Advisor First Round Capital · Lunar Accel · 50+ founders mentored
How It Works
No lengthy proposals. No strategy-without-execution. Just a structured path from diagnosis to delivery.
You describe the challenge. I tell you honestly what I see and whether I can help. No pitch, no commitment.
A focused deep-dive into your roadmap, team structure, and biggest bottleneck. Delivers a clear point of view in one week.
We define scope, cadence, and success metrics together — then I get to work as an extension of your team.
We ship, measure against real KPIs, and iterate. Every engagement is designed to leave your team stronger than when we started.
What Founders Say
"Amy translated our product chaos into a roadmap we could actually ship against. She thinks like a founder and executes like an operator — that combination is almost impossible to find."
"Having a fractional CPO who has actually scaled to 600 sites under pressure is a completely different conversation. Amy gets the stakes, and she knows how to sequence for real-world complexity."
"We brought Amy in for a 0→1 sprint and she gave us more clarity in two weeks than six months of internal debate. The framework she left behind is still how we run discovery today."
Ready to move fast?
No lengthy proposals. In 30 minutes, you'll know exactly what's blocking your roadmap — and whether AY Partners is the right fit to help you move.
No commitment required. · Currently accepting Q3 2026 engagements.
Experience from